Help for Real Estate Agents & Real Estate Brokers in Orange County
Luxury homes deserve luxury recognition online via top-notch videos highlighting their assets. In Orange County, California, real estate agents and brokers can set themselves apart from the competition by hiring a professional digital media marketer to shoot drone videos above homes to properly showcase gorgeous properties. In addition, professional videos of both the interior and exterior of a home are essential these days in order to show potential buyers the flow of a home and its overall aesthetic. Add in marketing collateral such as brochures and you’ re able to give buyers a great visual representation of real estate for sale even if they can’ t physically be there to look the property over.
Did you know Orange County’ s housing market has seen a surge in pricier new home sales? Thanks to rising area employment and continued low mortgage rates, Orange County properties are going for a median price of $630,000 (as of Dec. ‘ 15), which represents an 8.4% climb from the previous year’ s median price. Both new builds and existing home sales are “up,” which is good news for the Southern California real estate market.
Because the real estate market is warming up– and getting hotter– that means there are more sellers and buyers right now than in recent years. Surprisingly, using video to help sell luxury homes is still an underused tool. Therefore, you, as a real estate agent or broker, should take advantage of this and invest time, money and energy into marketing properties using the power of video.
Text is okay. Pictures are good. Video is best. Video allows the viewer to virtually walk through a home, as well as around it, and, thanks to drones, soar above it looking down to see the expanse of the yard. Videos can add music and graphics and appeal to people’ s emotions. They can highlight the personality of a place in ways that catch the attention of potential buyers.
We live in a digital world where video is king. Put video to work for you today in order to sell that home tomorrow!